On-time Mail Delivery Gets Shoppers Into Stores for Crafting Retailer

Case Study
April 20, 2018

This “Create-It-Yourself Superstore” relies heavily on repeat sales to their most loyal customers, promoted through monthly direct mailings of 8 million color circulars with time-sensitive coupons. However, 15% of the mail pieces were arriving at the customers’ homes late, significantly reducing the impact of the promotions. In partnering with Harte Hanks, the challenge was to develop a mail solution that improves on-time delivery of direct mail campaigns. Expired coupons are no use to anyone—timely arrival is crucial.