What does ''Human Marketing'' Mean for Banks? Time to Find Out.

Video
July 31, 2018

The more time we all spend interacting with digital devices, the more we crave human interaction. And customers want marketers to get to know them as individuals. JD Metcalf, VP of Marketing Strategy at Harte Hanks, explains what this can look like in financial services.

Get more strategy advice on human marketing from JD in this post: The Path to Virtual Advisors Begins with Getting to Know your Customers.

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