Payment Processing Company Breaks into a New Market with Audience-Led Insights

Case Study
August 16, 2018

Originally founded in the United Kingdom, this payment processing giant expanded its footprint into the United States. The brand’s unique offering benefits customers beyond basic payment processing and provides insights that can help customers grow their businesses. Their complex story had to be told in such a way that would garner optimal results for the U.S.-based operation.

This brand needed to claim a market position that would enable them to capture corporate, healthcare, professional and small business customers with their portfolio of payment processing and business insight solutions.