Marketing Data: Desire, Data and the Devil

Blog Post
November 06, 2019
Marketing Data Desire Data and the Devil

What does it take to get things done in today's world of digital marketing services? Not only has technology completely changed strategic thinking in marketing, it has also revolutionized how we work with data.

The following is a summary of the key data traits in a marketing ecosystem, looking at how to comply with privacy laws, the importance of data quality, accuracy and traceability.