Email Personalization: Customizing Content

Blog Post
January 16, 2020
Its time to get personal_thumb

In the not-so-distant past, when things “got personal”, you knew trouble was a-brewin’. But now, we basically expect companies to get personal with us.

More than at any other time, businesses are using personalized email content as a way to connect with prospects and customers alike. Not just to sell but to build relationships.

There are a number of email best practices you can act on right away and some practices you surely want to avoid. Take note of the following tips or connect with us directly for help: