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The power of Personas
When was the last time you walked into a store and someone asked your age, gender, income and postcode? Probably never. They’re a lot more likely to ask ‘how can I help you?’ to identify your individual needs. And that’s exactly how we should be starting personas today.
As marketers, we can’t assume where people are based, how old they are or where they come from. To really resonate with your customers, it’s important to understand the why behind their buys. You need to understand what makes them tick, buy, get excited, sigh. Because once you get to the heart of their context, you can create content that speaks to them in the moment, engages their interest and drives them to interact.