Harte Hanks’ Sony Electronics email campaigns win three platinum creative awards

Press Release
June 12, 2018
Harte Hanks’ Sony Electronics

SAN ANTONIO, May 21, 2018 (GLOBE NEWSWIRE) -- Harte Hanks (NYSE:HHS), a leader in developing customer relationships, experiences and interaction-led marketing, won three platinum awards in the international 2018 Hermes Creative Awards for innovative email campaigns the company produced for Sony Electronics.

“We’re excited to have won platinum at this year’s Hermes Creative Awards for three of our Sony campaigns,” says Jennifer Geddy, Sony Electronics Head of Marketing. “Our Cyber Monday, Signature Series, and A1E BRAVIA OLED TV Launch emails are great examples of smartly executed marketing campaigns. We are proud of the great work and strong collaboration between our internal CRM team led by Afsaneh Sadri and Harte Hanks.”

“Triple platinum! Sweeping the Hermes Awards is an outstanding feat,” states Chris Castano, Creative Director for Harte Hanks. “All three campaigns we entered this year received the show’s highest distinction of platinum, reflecting the innovation and attractiveness of the work itself.”

The Hermes Creative Awards recognizes the concept, writing and design of campaigns for traditional and emerging media. Governed by the Association of Marketing and Communication Professionals, the competition has grown to one of the largest of its kind in the world. Each entry is evaluated solely on its own quality, creativity and resourcefulness, with judges basing their decisions on learned perceptions of creative excellence. Platinum winners are those that receive a score between 90-100 by the Hermes Judges.

This recent distinction continues an ongoing history of Hermes Awards won by Harte Hanks.

About Harte Hanks:

Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions that connect our clients with their customers in powerful ways. Experts in defining, executing and optimizing the customer journey, Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center. From visionary thinking to tactical execution, Harte Hanks delivers smarter customer interactions for some of the world's leading brands. Harte Hanks has approximately 4,000 employees located in North America, Asia-Pacific and Europe. For more information, visit Harte Hanks at www.hartehanks.com, call 800-456-9748, email us at pr@hartehanks.com. Follow us on Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.

As used herein, “Harte Hanks” refers to Harte Hanks, Inc.  and/or its applicable operating subsidiaries, as the context may require.  Harte Hanks’ logo and name are trademarks of Harte Hanks.