Direct Mail and Logistics in action
ASSESSING DIRECT MAIL THROUGH THE OMNICHANNEL LENS.
Today’s buyers are increasingly skeptical of digital marketing. They must sift through thousands of digital ads encountered every day through email, browsers, and social media. In contrast, there is much less competition in the postal mail box.
But it's not an either/or scenario. To maximize marketing ROI, we must tap the inherent strengths of direct mail and integrate it into omnichannel strategies, metrics and execution plans.
Take a look